Sheryl Moore and Lowell Aronoff elected to top positions at annuity advocate SAFE
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The Society for Annuity Facts and Education, Inc. (SAFE) announced June 27 that Sheryl J. Moore has been elected to the position of SAFE President, and Lowell Aronoff has been elected to the recently added position of SAFE Vice President. Both will serve in their positions through December 2015.
Moore, the founder, creator, president & CEO of Wink, Inc. and president & CEO of Moore Market Intelligence, has an extensive background in the industry. She has worked tirelessly with legislators and regulators as a proponent of annuities; regularly assists the National Association of Insurance Commissioners; serves as a resource on insurance distribution, marketing, product development, and training; actively participates in the rule-making process for life insurance and annuity products; and has published 200+ articles on indexed life and/or indexed annuity products in countless industry trade journals, newspapers, and magazines.
“I am grateful to have been nominated to this position. I take it very seriously and I have many fantastic goals I wish to achieve in this capacity,” Moore says of her new role as president. “If at the end of my term, American consumers know that SAFE is an organization that they can rely on for credible, unbiased information about annuities, then I have served the organization well.”
Moore says she wants to create a robust, information-rich website for consumers to access annuity information through SAFE, and also wants to explore how using social media to spread the message about how valuable annuities can be to consumers.
“I was interested in the presidency at SAFE because getting factual information about annuities in front of consumers is something I’ve been passionate about for a very long time,” Moore says. “Representing SAFE in the infancy of the organization, and having the ability to make an early impact really spoke to me.”
She adds that raising funds will be paramount to the fledgling organization’s endeavors, and will be a major focus over the next year. Another focus will be building on the success of June being the inaugural National Annuity Awareness Month.
“I feel that there is so much more that we can do to raise awareness of annuities in the coming National Annuity Awareness Months,” Moore says. “Yes, this year’s first month was a great success. However, I can conceivably see commercials on television and advertisements in magazines about NAAM going forward. Once we have additional funding, we will have the ability to reach a much wider audience. This will be integral to growing the campaign efforts for National Annuity Awareness Month.”
Designed to provide awareness and understanding of annuities and their benefits in financial and retirement planning, activities in support of the inaugural National Annuity Awareness Month garnered nearly 20 producer-focused, educational whitepapers, three webcasts and a three-part consumer-facing article.
"National Annuity Awareness Month is a key initiative and we're excited to support SAFE in educating Americans about the value of annuities as part of a secure retirement savings plan," says Corey Walther, chief operating officer for Allianz Life Financial Services, LLC and SAFE board member.
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