3 tips to skyrocket your insurance sales performance
Matt is a sales manager in an insurance brokerage firm. Besides making sure that his salespeople can answer client questions about their products, Matt trains them how to identify solutions and products that will help clients attain their goals, and how to close a deal.
But Matt is befuddled at the poor sales success rates of his sales professionals. Traditional sales training techniques teach the skill set for selling insurance, but ignores the biggest obstacle to sales success: Developing the mindset that drives the skillset. Every world-class athlete understands that they need to focus on their mindset, as well as their technique, physical talent and skillset, in order to maximize their performance, consistently.
Here are 3 tips that you can use help you develop a game-changing mindset for sales success:
1. Understand and embrace the ‘5 Critical Emotional Concerns of Every Prospect’
Research consistently shows that within the first 10 seconds of meeting with a potential client, they like you or they don’t. How do you get a stranger to like you in less than 10 seconds?
Practice smiling in front of a mirror until you memorize the muscles in your face that contract to give you your best smile and then practice smiling spontaneously everywhere you go. It makes you appear kind and non-threatening.
Embrace and conscientiously practice keeping these 5 core emotional concerns of every prospect in your conscious awareness:
- To feel understood
- To feel appreciated
- To be given the benefit of the doubt
- To be treated with respect
- To have the freedom to choose and decide what is best for him/her
In order to embrace these core emotional concerns, you must ask questions about what keeps this person awake at night, what he/she is proud of in his life, what her goals are, etc. Remember, the initial conversation is all about THE CLIENT, not about you, how great you are and how you are going to solve all of their problems with your insurance product.
Practice “Active Empathic Listening” techniques (look it up), in order to help the client to feel understood and respected.
2. Understand the warning signs of your “Internal Critic” at work
Self-limiting, negative and pessimistic thoughts (self-talk) inhibit your success. Examples are:
• “What if...”
• “I hope I don’t...”
• “I should have said...”
• “The client won’t like me if...”
• “I always have problems with...”
• “I probably won’t be able to close this sale…”
• “I can’t believe how stupid I was to say that...”
Negative, messages that pass through your mind immediately lead to muscle tightening, rapid breathing, and perspiring. These physiological responses are perceived as “stress.”
When negative thoughts go through your mind, make a fist (out of view of the prospective client) to remind you to stop thinking that way. Take a few breaths, relax, and think positively and optimistically. What you believe, you can achieve. Internal self-talk leads to beliefs (positive or negative), and beliefs lead to reactions. You need to believe in your products and in your ability to show customers why it would be in their best interest to purchase that product today. Once you believe in yourself and your products, you are in a much better position to achieve sales success.
Next page: Power of positive affirmations
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